Who are we?
Mother, Sariana de Bod & Daughter, Philisa Conradie
Over 30 years ago, on a farm in South Africa, Sariana set out to create something that would keep her kids engaged. With limited materials and boundless creativity, she invented the concept of "In Play In," starting with a handcrafted dollhouse. Inside, she fashioned DIY furniture from everyday items, transforming simple resources into a vibrant world of imagination.
In Play In: Born from Sariana’s ingenuity, In Play In embodies a brilliant yet simple design. Today, her daughter, Philisa, carries forward this concept. As both an engineer and a mother, Philisa values this timeless creation and treasures the memories of those formative days on the farm. Now, she is eager to share this special concept with mothers around the world.
We believe in the power of creativity, imagination, and quality family time, enabling children to play freely while embracing effective, thoughtful designs.